Why you need a customer-centric digital marketing strategy

"Does your business have a customer-centric digital marketing strategy? If you had to think about it, the answer is probably no. Most business owners and marketing managers I meet don’t have a clearly defined marketing strategy, let alone a customer-focused one.

In “The Art of War,” Sun Tzu says, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The noise before defeat! You may be busy and getting a lot done, but without a customer-centric strategy, you are relying on luck. That’s only going to get you so far and puts your business at undue risk."