cheQitout hosts deals to help local communities thrive

"The pathway to achieving sustainability in a community differs from place to place, but one of the fundamentals that makes sustainability successful is a commitment to the well-being of local businesses.

cheQitout has dedicated its business model to “keeping it local” and with each transaction, helps neighborhoods and local businesses thrive. The Vancouver-based company offers a unique mobile and web-based e-commerce platform for local businesses that allows them to directly compete with large, big box stores and advertisers. When merchants partner with cheQitout, they’re given the opportunity to gain customers and expand their brand in a crowded digital shopping marketplace. When users purchase a deal from cheQitout, they’re giving back to the community.

Joe Mazzarella, president, and Ed Frankel, chairman, first met at WSU Vancouver, where they regularly serve as mentors to business students. Frankel shares that the initial concept for the e-commerce platform took about three and a half years to develop and earlier this year, they officially launched a new, native app that can be downloaded through Apple or Google. Frankel is passionate about what their platform can offer to local businesses.

“We encourage the community to come together in a homogenous atmosphere,” he explained. “Every time someone purchases or gives through our website, they go to the store to pick up the service/product. When they’re in the shop, they can buy more when they get there.”

For local merchants, that translates to direct communication with buyers that they may not normally have been able to interact with..."