As mobile devices explode and voice expands, search engines are pushing harder to provide answers. Google is extracting answers directly from the web, sometimes making organic results irrelevant or replacing them completely. How do we adapt to these changes, and should we optimize for answers? Are we giving too much away if we try to give Google the best answer?
Get the latest trends in answers (Featured Snippets, Knowledge Graph, etc.)
Learn how to optimize for answers
Learn when to optimize for answers (and when not to)
Skills Level: Intermediate
Dr. Peter J. Meyers (AKA "Dr. Pete") is Marketing Scientist for Seattle-based Moz, where he works with the marketing and data science teams on product research and data-driven content. He has spent the past five years building research tools to monitor Google, including the MozCast Project, and he curates the Google Algorithm History, a chronicle of Google updates back to 2002. He can usually be found on Twitter at @dr_pete.
Date and Time
Tuesday, May 8, 2018
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209
We will be giving away the following items (must be present to win):
- Tickets to the June 5 educational event
- Tickets to the August Rooftop Networking Party
- More items coming soon!
Parking & Transit
There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across the street in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the 405 freeway. 2 hours of free street parking is available anywhere west of the 405. Streetcar stops are 1 block north or south, and the nearest bus stop is 6 blocks away on NW 14th & Glisan (route 77). And don't forget about Uber and Lyft!
Thank you to our 2018 Event Sponsors for making our Educational Event Series possible!