SEMPDX: Advanced Paid Search

Please join us on Tuesday, June 5, in the Heritage Room at BridgePort BrewPub as we welcome  Benjamin Briggs, Search Engine Marketing Manager at CloudOne who will be presenting "Advanced Paid Search".Note: This is one week earlier than our usual 2nd Tuesday.

First, a look at what's new in the redesigned Google AdWords platform. Then a discussion of the costs and benefits of a few different account structure options based on your campaign goals. We’ll also take a brief look at some fundamental elements of Google AdWords campaigns then dive into more advanced platform features and how recent updates have changed workflows for pay-per-click managers working within AdWords.